Best Practices in Advertising, Public Relations, and Brand Communication
Brand Building and Marketing Segmentation for Lego (Host: Melannie Zhan; Guest: Kenny Sham)
2020 | 37 mins
Business Transformation and Agency in the Digital Era (Host: Sunny Lam; Guest: Edison Woo)
2020 | 36 mins
Convergence of Traditional and Digital Public Relations Strategies in Corporate Brand Promotion (Host: Felicia Fan; Guest: Katherine Chan)
2020 | 38 mins
Corporate and Marketing Communication in the Digital Era (Host: Lennon Tsang; Guest: Ralph Szeto)
2020 | 25 mins
Design Thinking for Media Innovation (Host: Rufina Chan; Guest: Freddy Law)
2020 | 28 mins
Experience Design and Audience Engagement: Tai Kwun (Host: Terry Ng; Guest: Tobias Berger)
2020 | 36 mins
Public Relations for Technology Companies (Host: Vincent Huang; Guest: Rachel Wu)
2020 | 29 mins
Social Listening and Crisis Management (Host: Liane Lee; Guest: Ruby Wan)
2020 | 9 mins
Social Media Marketing Strategy for Virtual Insurance in Digital Era (Host: Fred Yeung; Guest: Basil Cheung)
2020 | 13 mins
Using Digital Media for Corporate Social Responsibilities Communication and Stakeholder Engagement (Host: Meigi Wong; Guest: CF Kwan)
2020 | 26 mins
Using OOH Advertising for Consumer Engagement (Host: Kara Chan; Guest: Shirley Chan)
2020 | 16 mins
PRAD3035 Public Relations Writing
2023 | 5 mins
PRAD3106 Strategic Communication Internship and Practicum
2023 | 4 mins
PRAD4016 Strategic Issues and Crisis Management
2023 | 4 mins
PRAD2046 Internal Communication and Employee Engagement
2023 | 4 mins
PRAD2047 Advanced Media Design for Corporate Communication
2023 | 4 mins
PRAD3066 Writing for Professional Communication
2023 | 4 mins
ORGC4027 Special Topics in Communication Studies
2023 | 5 mins
PRAD3017 Strategic Communication and Emerging Media Trends
2023 | 6 mins
PRAD4895 PRA Honours Project
2023 | 4 mins
PRAD3047 Corporate Social Responsibility and Stakeholder Engagement
2023 | 5 mins