A study was conducted to examine girls' perception of gender roles and gender identities in Hong Kong. Sixteen girls aged 10 to 12 were asked to take pictures from the media that could illustrate "what girls or women should or should not be; and what girls or women should or should not do". Analysis of interviews and images captured found that tween girls' perceived gender roles for females were based on a mixture of traditional and contemporary role models. Girls in Hong Kong demonstrated conservatism in sexuality. Sexy outlook and pre-marital sexual relations were considered inappropriate. Tween girls showed concern about global as well as domestic social agendas. They used a variety of media and showed interest in contents primarily for adults. This study will help us better understand the kinds of media images that attract the attention of female tweens and what those images mean to them.