Although imagology, the field studying national and cultural images, for decades has focused on literary discourse, recently there is a tendency to include forms of recontextualization in non-fiction. In modern media societies, journalistic discourse is highly influential in producing and distributing national and cultural stereotyping. This presentation will concentrate on the role of translation in the transfer of such images. It will offer examples of images in both literary and media discourse (from novels, but also from political and sports journalism): auto-images, hetero-images and meta-images, as well as the conscious and unconscious changes involved. [Go to the full record in the library's catalogue]
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