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From Graduates to Social Entrepreneurs: The Story of Longevity Design House

General Education Office (March 1, 2017)


LENGTH : 96 min.
ACCESS : Open to all
SUMMARY : In 2015, four fresh graduates, who studied different disciplines at HKBU , started up a social enterprise Longevity Design House (長屋設計) with a mission to foster a more elderly-friendly living environment, so that the elderly can lead a comfortable life in their twilight years.

The company provides renovation services specialised for the elderly, at an affordable price by recycling unwanted construction materials. The unique nature of the company has made it successful with a monthly turnover of over 1M in 2 years and their story is widely reported on mass media.

In this seminar, the co-founders of Longevity Design House will share their business start-up experience on:

how they initiated and implemented the idea of starting a business focusing on the needs of the elderly;
how they conducted resources and marketing research;
what difficulties they encountered and how they solved them in the process;
what the future plans of the social enterprise are.  [Go to the full record in the library's catalogue]

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