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Public Engagement in the Digitalization Era

Centre for Media and Communication Research (September 13, 2009)

CONFERENCE / SYMPOSIUM : A Summit Conference on the Future of Public Relations in China

The Shifting Paradigm of Public Relations under the influence of ...
Public Engagement in the Digitalization Era
CSR : Where Responsibility and Profitability Come Together
Best Practices and Emerging Trends
Face-to-Face with the Grunigs (Sharing Session)
MAJOR SPEAKER : VanderMolen, Alan
LENGTH : 83 min.
ACCESS : Open to all
SUMMARY : It aims to bridge the academic and the professional from the U.S. and Greater China to fully explore the development of public relations in China. It critically examines ways to embrace the new/social media tools to influence constituencies, perspectives to advance an organization's crisis management in facing the complex financial challenges and risks, and viewpoints to step up as a competitive and responsible leader in the industry.  [Go to the full record in the library's catalogue]

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