Why G2000 Limited had to pay RMB20 million to a small company in China just to use the G2000 trademark? How did Amazon protect the simple idea of "Buy now with 1-Click" button to earn billions of dollars from the likes of Apple Inc.? How is it that for the price of a stamp you can enjoy the same protection as Apple Computer did in the billion-dollar case against Samsung for infringement on iPhone and iPad? You have thought about many great ideas to start your own business, but have you given any thoughts on how to protect the intellectual property (IP) of your business? Do you know that without IP protection you will have difficulties in getting further investment into your business? [Go to the full record in the library's catalogue]
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