Why G2000 Limited had to pay RMB20 million to a small company in China just to use the G2000 trademark? How did Amazon protect the simple idea of "Buy now with 1-Click" button to earn billions of dollars from the likes of Apple Inc.? How is it that for the price of a stamp you can enjoy the same protection as Apple Computer did in the billion-dollar case against Samsung for infringement on iPhone and iPad? You have thought about many great ideas to start your own business, but have you given any thoughts on how to protect the intellectual property (IP) of your business? Do you know that without IP protection you will have difficulties in getting further investment into your business? [Go to the full record in the library's catalogue]
This video is presented here with the permission of the speakers.
Any downloading, storage, reproduction, and redistribution are strictly prohibited
without the prior permission of the respective speakers.
Go to Full Disclaimer.
Full Disclaimer
This video is archived and disseminated for educational purposes only. It is presented here with the permission of the speakers, who have mandated the means of dissemination.
Statements of fact and opinions expressed are those of the inditextual participants. The HKBU and its Library assume no responsibility for the accuracy, validity, or completeness of the information presented.
Any downloading, storage, reproduction, and redistribution, in part or in whole, are strictly prohibited without the prior permission of the respective speakers. Please strictly observe the copyright law.