Digital Services        F A Q


Protecting the Intellectual Property of Your Venture : How Did David Win over Goliath?

Knowledge Transfer Office (April 9, 2013)

SEMINAR SERIES : Entrepreneurship Innovation Labs

LENGTH : 80 min.
ACCESS : Open to all
SUMMARY : Why G2000 Limited had to pay RMB20 million to a small company in China just to use the G2000 trademark? How did Amazon protect the simple idea of "Buy now with 1-Click" button to earn billions of dollars from the likes of Apple Inc.? How is it that for the price of a stamp you can enjoy the same protection as Apple Computer did in the billion-dollar case against Samsung for infringement on iPhone and iPad? You have thought about many great ideas to start your own business, but have you given any thoughts on how to protect the intellectual property (IP) of your business? Do you know that without IP protection you will have difficulties in getting further investment into your business?  [Go to the full record in the library's catalogue]

  ●  Persistent link:
  ●  XML Dublin Core code for metadata harvesting

Recommended for You

This video is presented here with the permission of the speakers. Any downloading, storage, reproduction, and redistribution are strictly prohibited without the prior permission of the respective speakers. Go to Full Disclaimer.

  For enquiries, please contact Digital and Multimedia Services Section

© 2009-2023 All rights reserved