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Protecting the Intellectual Property of Your Venture : How Did David Win over Goliath?

DEPARTMENT:

Knowledge Transfer Office

CONYTRIBUTOR / SPEAKER:

TAN, Alfred

RELEASE DATE:

2013

LENGTH:

80 Minutes

VIDEO TYPE:

Scholarly Talks

Why G2000 Limited had to pay RMB20 million to a small company in China just to use the G2000 trademark? How did Amazon protect the simple idea of "Buy now with 1-Click" button to earn billions of dollars from the likes of Apple Inc.? How is it that for the price of a stamp you can enjoy the same protection as Apple Computer did in the billion-dollar case against Samsung for infringement on iPhone and iPad? You have thought about many great ideas to start your own business, but have you given any thoughts on how to protect the intellectual property (IP) of your business? Do you know that without IP protection you will have difficulties in getting further investment into your business?

Protecting the Intellectual Property of Your Venture : How Did David Win over Goliath?

部門:

知識轉移處

講者:

TAN, Alfred

發佈日期:

2013

影片長度:

80 分鐘

影片類型:

學術論壇

Protecting the Intellectual Property of Your Venture : How Did David Win over Goliath?

部门:

知识转移处

讲者:

TAN, Alfred

发布日期:

2013

影片长度:

80 分钟

影片类型:

学术论坛

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