Brand Building and Marketing Segmentation for Lego (Host: Melannie Zhan; Guest: Kenny Sham)

Department of Communication Studies
2020-5-23 │ 37 Mins

Business Transformation and Agency in the Digital Era (Host: Sunny Lam; Guest: Edison Woo)

Department of Communication Studies
2020-5-23 │ 36 Mins

Convergence of Traditional and Digital Public Relations Strategies in Corporate Brand Promotion (Host: Felicia Fan; Guest: Katherine Chan)

Department of Communication Studies
2020-5-23 │ 38 Mins

Corporate and Marketing Communication in the Digital Era (Host: Lennon Tsang; Guest: Ralph Szeto)

Department of Communication Studies
2020-5-23 │ 25 Mins

Design Thinking for Media Innovation (Host: Rufina Chan; Guest: Freddy Law)

Department of Communication Studies
2020-5-23 │ 28 Mins

Experience Design and Audience Engagement: Tai Kwun (Host: Terry Ng; Guest: Tobias Berger)

Department of Communication Studies
2020-5-23 │ 36 Mins

Public Relations for Technology Companies (Host: Vincent Huang; Guest: Rachel Wu)

Department of Communication Studies
2020-5-23 │ 29 Mins

媒介、廣告代理及產品: 媒體在營銷傳播中的多重角色

Roles of Media in Marketing Communication: The Channel, The Agency, and The Product (Host: Benjamin Cheng; Guest: Chole Leung)

傳播系
2020-5-23 │ 22 Mins

Social Listening and Crisis Management (Host: Liane Lee; Guest: Ruby Wan)

Department of Communication Studies
2020-5-23 │ 9 Mins

Social Media Marketing Strategy for Virtual Insurance in Digital Era (Host: Fred Yeung; Guest: Basil Cheung)

Department of Communication Studies
2020-5-23 │ 13 Mins