Best Practices in Advertising, Public Relations, and Brand Communication
Digitalization brings many challenges to marketing communication. This series of teaching videos highlights how corporations develop strategic ways to engage various stakeholders, including consumers, audience, employees, and the general public.
Created by: Community of Practice "Sharing good practices in teaching and learning of advertising and public relations" Members: Prof Kara CHAN; Ms Rufina CHAN; Dr Benjamin CHENG; Ms Felicia FAN; Dr Vincent HUANG; Dr Sunny LAM; Dr Liane LEE; Ms Terry NG; Dr Lennon TSANG; Mr Jackin WONG; Ms Meigi WONG; Mr Fred YEUNG; Dr Melannie ZHAN (in alphabetical order of Last name)
Recommended for:
PRAD 2007 -- Principle and Practices of Advertising
PRAD 2015 -- Principle and Practices of Public Relations
PRAD 3015 -- Consumer Perspective in Public Relation and Advertising
PRAD 3046 -- Audience measurement and engagement
PRAD 3047 -- Corporate Social Responsibility and Stakeholder Engagement
PRAD 3005 -- Advertising Copywriting
PRAD 4025 -- Branding and Communication
