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Best Practices in Advertising, Public Relations, and Brand Communication




COURSES : PRAD 2007
PRAD 2015
PRAD 3015
PRAD 3046
PRAD 3047
PRAD 3005
PRAD 4025
CREATORS : Community of Practice "Sharing good practices in teaching and learning of advertising and public relations" Members:
Prof Kara CHAN;
Ms Rufina CHAN;
Dr Benjamin CHENG;
Ms Felicia FAN;
Dr Vincent HUANG;
Dr Sunny LAM;
Dr Liane LEE;
Ms Terry NG;
Dr Lennon TSANG;
Mr Jackin WONG;
Ms Meigi WONG;
Mr Fred YEUNG;
Dr Melannie ZHAN
(in alphabetical order of Last name)
VIDEOS : 12  videos


Digitalization brings many challenges to marketing communication. This series of teaching videos highlights how corporations develop strategic ways to engage various stakeholders, including consumers, audience, employees, and the general public.




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Social Listening and Crisis Management (Host: Liane Lee; Guest: Ruby Wan)



314 views









Brand Building and Marketing Segmentation for Lego (Host: Melannie ...

樂高的品牌創建和市場劃分

2020 00:36:07





Business Transformation and Agency in the Digital Era (Host: Sunny ...

數碼時代的商務與機構轉型

2020 00:35:35





Convergence of Traditional and Digital Public Relations Strategies in ...

企業品牌推廣之傳統與數碼公共關係戰略整合傳播

2020 00:37:32





Corporate and Marketing Communication in the Digital Era (Host: ...

數碼時代的企業傳訊與市場推廣傳訊

2020 00:24:05





Design Thinking for Media Innovation (Host: Rufina Chan; Guest: ...

媒體創新的設計思維

2020 00:27:08





Experience Design and Audience Engagement: Tai Kwun (Host: Terry Ng; ...

體驗設計與受眾參與:大館

2020 00:35:45





Public Relations for Technology Companies (Host: Vincent Huang; ...

科技公司公共關係

2020 00:28:34





Roles of Media in Marketing Communication: The Channel, The Agency, ...

媒介、廣告代理及產品: 媒體在營銷傳播中的多重角色

2020 00:21:19





Social Listening and Crisis Management (Host: Liane Lee; Guest: Ruby ...

社會聆聽與危機管理

2020 00:08:37


10 



Social Media Marketing Strategy for Virtual Insurance in Digital Era ...

虛擬保險在數碼時代的社交媒體市場策略

2020 00:12:57


11 



Using Digital Media for Corporate Social Responsibilities ...

運用數碼媒體於企業社會責任傳播及持份者參與

2020 00:25:15


12 



Using OOH Advertising for Consumer Engagement (Host: Kara Chan; ...

運用戶外媒體廣告進行消費者互動

2020 00:15:01




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